All law firms have an extraordinary opportunity to establish new revenue channels beyond the billable hour. The most innovative law firms are already doing it. If you are not, you are literally leaving money on the table — revenue which your firm could generate by simply leveraging its core expertise. This program will help you, and your partners, focus on defining your niche, and how to create, market and build a subsidiary business born out of your niche. The speakers are all professionals who have been involved in building a successful law firm-owned subsidiary business while working within a traditional law firm. Wisdom, literally from the horse's mouth.

Key segments in this seminar include:

• Making the Decision to Launch a Subsidiary Business
• Choosing the Best Business Model for Your Firm: Keeping it Within the Firm or Spinning it Off?
• How to Market Your Subsidiary Business
• How to Sell the Idea Within the Firm and to Clients
• 2 case studies by law firms that have launched successful new businesses

This course was originally recorded on October 25 and 26, 1999. in Washington, DC, however all topics covered are considered accurate, timely and worthy of current discussion.